With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Pink Flower
Pink Flower

Industry

Industry

Fintech - B2B SaaS

Fintech - B2B SaaS

Headquarters

Headquarters

Berlin

Company size

Company size

50-101

Challenge

The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

35%

Improved Onboarding Process

Improved Onboarding Process

25%

Increase in User Retention

Increase in User Retention

84%

Increase in Time Spent on Website

Increase in Time Spent on Website

My Process: Structuring Data for Actionable Insights